Affiliate Program

At Sloty we run a straightforward affiliate programme designed as a long-term partnership for publishers, streamers, affiliates and marketing partners. We aim to make collaboration easy to manage and profitable to scale, offering clear terms, reliable tracking and practical promotional assets for UK-focused traffic. If you work with content, performance marketing or community channels, our approach is built around transparent payments and ongoing support.

Programme purpose

Our affiliate programme exists to connect quality traffic with our online casino offering while rewarding partners for driving engaged players. We welcome affiliates who focus on user acquisition, retention and value creation - from niche review sites to live streamers and social promoters. The goal is mutual growth: you generate revenue from your audience and we gain long-term players who enjoy what Sloty provides.

Partnership benefits

Partners gain access to a commercial relationship that is practical and predictable. We provide flexible commercial models, timely payments, and onboarding support so you can start promoting quickly. Additional benefits include creative assets in GBP, campaign ideas tailored to UK audiences, and priority handling for high-performing partners. We also consider bespoke deals for long-term or high-volume collaborators.

Commission structure

We offer a clear, performance-based commission model that rewards genuine player value rather than clicks alone. Details of the model are agreed during onboarding and can be adjusted as partnerships mature. We do not publish fixed percentages here; instead, we discuss the most suitable arrangement individually, taking into account traffic quality, geo split and promotional methods.

Tracking and reporting

Accurate reporting is central to the relationship. Affiliates receive access to a partner dashboard with real-time reporting, conversion metrics and payment history. We support standard tracking links and postback/redirect methods where required, and our team reviews reports regularly to address disputes or anomalies. Full transparency means partners can optimise campaigns with confidence.

Marketing tools and support

Partners can download banners, landing pages and tailored creatives from the affiliate portal, with copy and assets optimised for UK players. We supply tracking-friendly URLs, campaign suggestions and seasonal ideas to keep content fresh. Your dedicated affiliate manager will help with creative testing and compliance guidance to ensure promotions meet regulatory standards.

Long-term cooperation

We look for partners interested in steady, sustainable growth. That means open communication, regular performance reviews and willingness to iterate on campaigns. Over time successful affiliates may be invited to enhanced terms, co-marketing opportunities and bespoke promotions. To get started, contact our team at [email protected] and we will guide you through onboarding and compliance checks.